San Diego Wave FC has announced the appointment of Morrie Eisenberg as their new Chief Executive Officer, effective August 2026. With over two decades of experience in executive leadership within the sports and technology sectors, Eisenberg is expected to drive commercial growth and enhance the club's organizational performance. Previously, he served as Chief Business Officer at Leeds United F.C., where he played a key role in the club's commercial expansion and Premier League promotion. San Diego Wave FC Governor Lauren Leichtman expressed excitement about Eisenberg's transformational leadership and vision for the club. Eisenberg himself stated he is honored to join San Diego Wave FC at this pivotal moment for women's football. He aims to collaborate with players, staff, and supporters to continue building a world-class organization. His previous roles include senior positions at LinkedIn, Tesla, and the San Francisco 49ers, showcasing his diverse expertise in sports management and business operations.